Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with noted small business advisor and advocate Richard Sanford (founder of the Small Business Association of Michigan) to learn more about his book Growing Your business 1, 2, 3. From the book’s descripton: “Growing Your Business 1, 2, 3 is a step-by-step, straightforward solution for entrepreneurs who seek a simple and effective way to grow their business.

Devised by Richard B. Sanford, savvy businessman and entrepreneur of eleven successful enterprises, his Strategic Business Planning Model works—regardless of the type of business you own and operate. When you follow this Strategic Business Planning Model and embrace the philosophy behind Growing Your Business 1, 2, 3, you will gain increased confidence and acquire total control of your business results while enjoying the challenges and pleasures of being an entrepreneur. Learn how to recognize if you are on the right (or wrong) path and how to correct your business decisions so you can: Increase your odds of success by making decisions that win. Avoid wasting time and capital. Eliminate mistakes by using reliable data. Significantly decrease your odds of failure."

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