Greyson Clothiers will open a store in Grand Rapids, third in Michigan later this month

GRAND RAPIDS, MI, Nov. 20, 2024 – Greyson Clothiers, a national luxury lifestyle brand with Michigan roots, is expanding its retail footprint in Michigan with a new “Den” store opening later this month in the heart of downtown Grand Rapids. The new 4,100 square-foot Greyson Clothiers Grand Rapids Den will be located next to Shinola, located at the corner of Monroe Center and Division Avenue, 40 Monroe Center St. NW.

Since launching in 2015, Greyson quickly established itself as a category leader in the golf and lifestyle apparel market by offering a differentiated and more versatile perspective on performance apparel. Greyson has strategically expanded its omnichannel presence – serving customers across multiple countries through a growing network of brick-and-mortar locations and a robust network of distributors – with a focus on expansion in key markets.

“This will be our third Greyson Clothiers retail store in Michigan, and we are excited to continue our local journey in downtown Grand Rapids to expand our Michigan footprint and bring our premium performance and tailored collections to West Michigan,” said Greyson Clothiers CEO Charlie Schaefer. “Our Grand Rapids Wolf Den store will be uniquely curated with a selection of seasonal Greyson products for the whole family, as well as limited-edition collaborations with local and national brands - Detroit Lions, University of Michigan, and Michigan State University, and bespoke lifestyle product capsules that include accessories and more.”

Greyson Clothiers has eight retail dens worldwide, including two in Michigan: Detroit and Harbor Springs. Other locations include: New Orleans, New York City, West Palm Beach, Atlanta, Denver, and Republic of Korea.

Unique to Greyson Clothiers Grand Rapids Den will be the addition of a “Custom Shop” — a glass enclosure to offer guests the opportunity to customize hats and other wears while watching the process in action.

“The Custom Shop will also support Greyson’s expansive global wholesale business bringing an element of light manufacturing and adornment to downtown Grand Rapids,” said Shaefer.

Greyson partnered with Grand Rapids-based property management firm, Rockford Construction, to revitalize the retail space for its Grand Rapids store.

For over 25 years, Rockford has played a pivotal role in driving growth across the retail, business, and residential sectors throughout Grand Rapids. Over the years, Rockford has taken on various roles as a developer, builder, or property manager for several key projects in downtown, including bringing in Detroit-based luxury leather and time piece brand, Shinola, in 2023.

“For the past 26 years, we’ve been a major part of the evolving landscape in downtown Grand Rapids,” said Mike VanGessel, founder and CEO of Rockford. “Bringing Greyson Clothiers to Monroe Center is a pinnacle opportunity as we continue to raise the bar for what’s next in Grand Rapids. Greyson is known for creating cutting-edge branding and bringing more fashion-forward designs to market.” 

About Greyson
Greyson creates premium lifestyle apparel inspired by the “always on the go” daily routine – an integration of golf, racquet, fitness, and everyday essentials with an elevated perspective. As a values-based business, Greyson has evolved into a community, built on the values of creativity, loyalty, and camaraderie.

Founded in 2015, Greyson delivers elevated, everyday essentials that blend luxury lifestyle fashion and performance sports apparel. As an active golfer with a background in luxury sport design, founder Charlie Schaefer wanted to create products that were built to perform in but styled for life. Everyday pieces are designed with top technical properties to easily transition through daily routines.

Greyson is available across multiple countries around the globe through a network of retail locations, e-commerce and strategic partnerships with key national and regional retailers.

Visit greysonclothiers.com for more information.