with Black Bear Sports Group’s Biggby Coffee Ice Cube - East Lansing 

East Lansing, Mich. – East Lansing skaters will now have an updated space to learn and practice ice-related athletics thanks to MSU Health Care Sports Medicine’s sponsorship of the Black Bear Sports Group’s Biggby Coffee Ice Cube - East Lansing ice arena. The sponsorship includes the naming rights and rebranding of Ice Rink 1 to the MSU Health Care Sports Medicine Ice Rink. Additionally, MSU Health Sports Medicine has been named the Official Healthcare - Sports Medicine Partner of Biggby Coffee Ice Cube - East Lansing.

"Hockey, in particular, is very near and dear to my heart”. said Micah Lissy, MD, MS PT, ATC, CSCS, interim chairperson of the MSU CHM/COM Department of Orthopedics and orthopedic surgeon at MSU Health Care Sports Medicine. “The rink feels like a very natural place for us to be. We are devoted to keeping our athletes on the ice or getting them back on the ice as quickly as is safely possible."

The MSU Health Care Sports Medicine Ice Rink will continue to serve as a hub for ice-related activities, offering a range of events and programs for athletes of all ages and skill levels from recreational to Olympians. The NHL-sized rink will provide a supportive environment for individuals to pursue their athletic passions on the ice.

​“MSU Health Care Sports Medicine is a world class organization,“ said Murry Gunty, Founder and CEO of Black Bear. “We are looking forward to incorporating the MSU brand along with the many value-added support services and education for the athletes and families that call Biggby Coffee Ice Cube-East Lansing home.”

For more information about MSU Health Care Sports Medicine and its services, visit sportsmed.msu.edu.

About MSU Health Care
MSU Health Care is the fully integrated academic health center of Michigan State University, representing more than 600 faculty and affiliate providers. Our commitment to safe, high-quality patient care is realized through our comprehensive services for people of any age, education of the next generation of health care providers and medical research. MSU Health Care providers treat ongoing primary care as well as some of the rarest forms of cancer and neurological conditions along with advanced surgical, pharmaceutical, rehabilitation, therapy, and imaging services. With more than 100 affiliates located next door and as far as Ludington, Saginaw, Detroit, and Marquette, MSU Health Care is building hope and healing for Michigan. Our clinical efforts support future advancements through academic and research initiatives at Michigan State University. https://healthcare.msu.edu/

MSU Health Care Sports Medicine is one of the only medical centers in the United States to offer a non-opioid alternative treatment to postoperative pain. For over 30 years, we have provided high-quality primary and orthopedic sports medicine care to MSU athletes and the mid-Michigan area. https://sportsmed.msu.edu/

About Black Bear Sports Group, Inc.
Black Bear Sports Group, Inc. is a privately held company formed by Murry Gunty and Blackstreet Capital Holdings, LLC in 2015 that seeks investments in sports and entertainment facilities, teams, and youth sports events. Black Bear arenas are clean, professionally managed, and offer world-class recreational programs. Black Bear focuses on ice arenas in metropolitan areas with compelling demographics, markets with a National Hockey League club presence, and arenas with existing youth hockey clubs. Black Bear not only features the ability to acquire healthy and stable arenas but also the expertise required to turn around mismanaged or underperforming facilities. The largest owner/operator of ice arenas in the U.S., Black Bear’s footprint totals 37 facilities across the United States with 72 sheets of indoor ice, four indoor turf fields, 34 youth hockey clubs, four hockey leagues (Atlantic Hockey Federation, Atlantic Girls Hockey Federation, Tier 1 Hockey Federation, and Foundry Adult Hockey), two tournament businesses (Defender Hockey Tournaments and the National Girls Hockey League), and seven Junior “A” hockey franchises with membership in the United States Hockey League, North American Hockey League, USPHL NCDC, USPHL Premier and Elite, and the Eastern Hockey League.

For MSU Health Care news on the Web, go to healthcare.msu.edu. Follow MSU Health Care on Twitter at twitter.com/msuhealthcare.