Atrium Building to house a fresh new downtown shopping experience 

LANSING, Mich. (April 18, 2024) - Middle Village, a small business retail accelerator program presented by Downtown Lansing Inc. (DLI) and powered by Lake Trust, announces the next five businesses participating in its fourth cohort. Middle Village’s 2024 grand opening will be held on Thursday, May 2 at 11 a.m. at its new space located at 215 S. Washington Square in the historic Atrium Building in Downtown Lansing.  

Middle Village is a dynamic retail accelerator program that empowers business owners by lowering barriers to entrepreneurship. Located in the historic Atrium Building, the 2000-square-foot space features five micro shops in one shared space that includes a newly added fitting room and individual window displays for each shop.  

“Middle Village’s next cohort comes at such an exciting time for our program as we focus on building a new dynamic shopping experience in Downtown Lansing,” said Julie Reinhardt, Director of Downtown Community Development at DLI. “We’ve been able to create an exciting retail space in the historic Atrium Building that positions our participating shops to be a part of the great work happening to diversify business hours and offerings as we transform Michigan’s Downtown.”  

This year’s participating stores are the following:  

·         Black Rose Designs 

·         Cocobella Fashion Boutique 

·         Hoddy Collective 

·         Ornamaloo 

·         Sedona Wanderlust, featuring products by Heaven Scent Body Products 

Middle Village’s newest cohort brings a fresh and new variety of women’s boutique fashion, custom-made men’s clothing, artisan collectibles and home decor, jewelry and more. 

Guests can visit and shop at the new store beginning on May 2 from 11 a.m. to 7 p.m. For more information about Middle Village, its next cohort or its hours of operation, visit MiddleVillageShops.com.   

ABOUT MIDDLE VILLAGE 
Middle Village is a dynamic retail accelerator program presented by Downtown Lansing Inc. (DLI) and powered by Lake Trust that empowers business owners by lowering barriers to entrepreneurship. With a focus on women and minority-owned businesses, Middle Village is an ever-evolving space in Downtown Lansing that offers an energetic experience where shopping locally is a catalyst for positive change, connecting individuals and fostering a sense of community. To learn more about Middle Village, visit MiddleVillageShops.com.   

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About Downtown Lansing Inc.
Downtown Lansing Inc. (DLI) is the downtown management agency dedicated to revitalizing and promoting economic development, urban planning, and community engagement in Michigan’s Downtown. A certified Main Street organization, DLI’s mission is to strengthen and nurture the culture, health, and sustainability of Downtown Lansing. Downtown Lansing is home to nearly 200 unique businesses, offering global dining experiences, wide-ranging retail offerings and unique events and attractions for all ages at all times of the day. In 2024, DLI received recognition as an industry-leading Main Street organization after being named a top 10 semifinalist in the 2024 Great American Main Street Award. Learn more about DLI at DowntownLansing.org.

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