MCSB 2024 SmartZone Best Small Business Award Awardee, SwimSmart Technology
In a lead-up to the 2024 Michigan Celebrates Small Business Gala Celebration, Jeffrey Mosher spoke with several winning companies from this cycle. This year’s gala will take place at the Breslin Center in East Lansing, MI, on May 21st! Please visit michigancelebrates.org/
Here, Jeffrey Mosher speaks with Jacob Soter, Manager, of SwimSmart Technology, Marquette, MI, a 2024 SmartZone Best Small Business Award Awardee winner for this year's cycle of Michigan Celebrates Small Business. In its twentieth year and holding Gala Celebration May 21st in East Lansing, MI, at the Breslin Center.
To listen to their full interview please click on the embedded SoundCloud PodCast shared below!
Display National Weather Service’s swim risk forecasts or local water quality advisories in real time through an intuitive traffic light.
Instantaneous beach warnings.
Updating beach conditions through traditional beach warning flags demands constantly dedicated time and resources. No community can afford an on-call, 24-7 employee to update these critical warnings at a moments notice. However, a lapse in updates can pose a dangerous situation for swimmers and renders such a system ineffectual. Allow us to resolve the glaring logistical problem in maintaining a beach warning program.
Intuitive light system
Many tourists do not understand the meaning of safety flags. We designed our system as close to a traffic light as possible, because even young children understand these warnings.
No manpower needed
Use SwimSmart on your busiest beaches to keep your lifeguards focused on the water instead of changing flags. Or place SwimSmart on remote beaches to improve safety—without human intervention.
National Weather Service linked
The instant the National Weather Service (NWS) updates their beach hazard forecast, the lights on your SwimSmart system automatically change to match. No flags, no lag time.
Constantly connected
SwimSmart connects your beach to the internet and uses advanced long-range 5G cellular routers to connect in locations where others can’t. Set up a second fallback network for extra peace of mind.
Saving lives, one beach at a time.
An estimated 70% of current-related drowning incidents on the Great Lakes occur in “red flag” conditions. We believe that even one life lost is one too many.
105
Great Lakes drownings in 2022
—GLSRP
~1,000
US children drown annually
—CDC
2,500
Great Lakes rescues annually
—USCG
Here's the article about this year's awardees and celebration!
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About Michigan Celebrates Small Business (MCSB) - Since 2004 remains on the forefront of championing small business and fostering the entrepreneurial spirit in Michigan. The MCSB’s role is to serve as a catalyst for creating an entrepreneurial culture while inspiring the next generation of entrepreneurs. The mission of MCSB is to honor and recognize Michigan’s small business people and those champions and advocates that support them. MCSB brings together the resources of collaborative partners and supporters so that they may raise the profile of small businesses in Michigan, build a network of entrepreneurial companies, and tell the stories of successful, growing Michigan entrepreneurs.
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