Jeffrey Mosher welcomes Kelly Stroburg as she recently launched a new publication she's Owner/Publisher of Nearlywed from Ada, Michigan.
Hear Kelly and Jeffrey discuss the new statewide magazine that she has launched covering the wedding industry and wedding planning tips in the SoundCloud podcast shared below:
In their conversation Jeffrey looked to find out several things from Kelly:
● How will NearlyWed help the wedding industry grow in Michigan?
● What is your ultimate goal with this new publication?
● What are some of the advantages of getting married in Michigan?
● What do you offer your advertisers that is different from other publications?
● What do you consider success and growth?
● Why do you feel it’s so important to support other small businesses in the wedding industry?
● What are the potential benefits to Michigan’s economic growth?
● How can people get ahold of you if they want to learn more?
○ Go to the contact page on nearlywed.com
Couples spent an average of $23,000 on their Michigan weddings last year, and that number is only growing. The wedding industry is a big one in our state, contributing millions to our economy. A new publication has launched to help highlight that and to make Michigan vendors shine.
Nearlywed, which was created by the publisher of Grand Rapids Bride, will hit newsstands on November 14th. It will be the first statewide wedding publication of its kind, featuring stories about real Michigan weddings, the latest industry trends and a comprehensive directory of Michigan wedding vendors.
● Nearlywed officially launched on November 14th. The magazine is the first statewide wedding publication in Michigan.
● It includes vendor advertisements, articles, as well as photos and details from real weddings.
● The magazine’s goal is to help highlight the beauty of Michigan weddings and inspire others to utilize Michigan vendors and venues.
● The nearlywed team also hopes to help grow the wedding industry in Michigan, compounding on the money it brings into the economy. Wedding Industry
● The total number of weddings in Michigan in 2022 was almost 62,000. Michigan was ranked 11th out of other states in this category.
● The market size of the wedding services industry by revenue in the United States is $70.3 billion as of 2023.
● The average cost of a wedding in the United States was $29,195 in 2022; the average cost of a wedding in Michigan was $23,000, 32nd out of the states.
● There were 2,401,148 weddings in the United States in 2022 – that’s over 6,000 weddings every day.
● 63% of engaged couples had to postpone their weddings in 2020 due to the pandemic, now those numbers are normalizing after a big boom.
About Kelly Stroburg
● Kelly Stroburg is the publisher of nearlywed, but previously ran Grand Rapids Bride.
● Kelly has been in the wedding industry for close to 20 years in Michigan; been in the marketing industry for her whole career.
● Has hosted the Grand Rapids Wedding Affair bridal show for the last 15 years.
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