Michigan Business Beat | Kate Snyder, Cassie Cotton, Piper & Gold, Announces New President

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Chris Holman welcomes Cassie Cotton, President, and Kate Snyder Founder & CEO - of Piper AND Gold Public Relations, Lansing, MI

Watch Cassie, Kate, and Chris discuss Cassie's new role with the company, the reasons for the change, and what they are looking to accomplish going forward in the YouTube video shared below:

In their conversation, Chris looked to find out several things from Cassie and Kate;

Kate, welcome back to the Michigan Business Beat, we've worked together for over a decade, can you remind the Michigan business community about Piper AND Gold?

Cassie, you were a longtime Chief of Staff with Piper AND Gold, could you share some more of your career path, and what prompted your new role with the company?

We'd like to hear some more about a Woman-owned business leading the way with a dual leadership model, could you both share your perspective and what you will be focusing on going forward?

Also for both of you, what does this evolution say about Piper AND Gold, how does it distinguish you in the communications industry, and what does it mean for the overall small business sector?

Here is some more information on the topic:

PIPER AND GOLD PUBLIC RELATIONS ANNOUNCES NEW PRESIDENT

LANSING, Mich. — Piper & Gold, an award-winning and people-centric PR agency, has appointed longtime Chief of Staff Cassie Cotton as the agency's inaugural president. This strategic move marks a new chapter in the evolution of the agency, while Kate Snyder, the founder and CEO, remains in the CEO role.

As president, Cotton will spearhead Piper & Gold's operations and oversee the team, upholding P&G’s commitment to exceptional client service. Snyder will continue to enhance and strategically position the agency for growth and impact while representing it in the communities and industries it serves.

The dual-leadership-restructure establishes a model uncommon in small businesses, overturning conventional business models that have long posed disadvantages for women in leadership roles. According to the Global Women in PR Annual Index 2021, despite two-thirds of public relations professionals being female, the boardroom continues to be 66% dominated by men.

“P&G consistently has stood at the forefront of the PR industry and is a trailblazer in people-centered work,” Cotton said. "This transition powerfully embodies our unwavering commitment to driving meaningful change through our work and impact on communities. Our dedication to pushing boundaries and redefining industry norms remains firm as we embark on this exciting new chapter."

This appointment marks a significant milestone for Piper & Gold, as it welcomes the company’s first president in its 11-year history. Cotton, who joined the agency in March 2018 and has excelled as the chief of staff since November 2021, brings a wealth of expertise and experience to her new role. Cotton earned a bachelor’s in public relations and business with an art minor from Coe College in Cedar Rapids, Iowa, as well as a master’s in strategic communication with a certificate in organizational leadership from Michigan State University. She possesses a robust academic foundation that further bolsters her capabilities as a leader in the field.

“This evolution is the result of years of intentional and measured decisions as a small business,” Snyder said. “We’re in an industry where three out of every four agency CEOs are male, despite two-thirds of the PR agency workforce being female or nonbinary. The sharing of leadership and power will have positive ripple effects in so many ways. In her new role, Cassie will ensure P&G’s values are interwoven daily and magnify the influence of those values with our clients. By stepping out of the day-to-day, I can work more closely with client teams and client leadership for equitable change, including within our own industry.”

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About Piper & Gold: With an emphasis on government organizations, nonprofits, associations and small businesses, Piper & Gold Public Relations is dedicated to award-winning, impact-driven work and the motivation to make the community — and the world — a better place. It is known for its commitment to making a difference, and the team never takes on a project they don't believe in. To learn more about Piper & Gold, visit piperandgold.com.

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Michigan Business Beat | Kate Snyder, Cassie Cotton, Piper & Gold, Announces New President

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