Jeffrey Mosher welcomes back entrepreneur Carey Bisonet, President, of Alpine Events, Grand Rapids, MI.

As the news came out recently,...Grand Rapids-based Alpine Events acquires event rental division of A1 Rental in Ann Arbor adding a 24/7 dispatch center, new inventory, and increased production capacity.

Listen to Carey and Jeffrey's latest conversation regarding expansion to the Ann Arbor market in the SoundCloud PodCast shared below:

For this conversation Jeffrey looked to find out several things from Carey: Questions included:

●What motivated you to expand?
● Why did you decide to expand to Ann Arbor?
● How does this location differ from the Grand Rapids location?
● How will you support your east-side customers?
● What customer benefits are offered?
● What’s next for Alpine Events?

Below is some more context to the effort.

Ann Arbor Expansion ● As of April 1st, Alpine Events acquired the event rental division of A1 Rental Inc in Ann Arbor. ● The expansion will allow Alpine Events to serve customers on the east side of the state and meet the increasing demand for tented events such as weddings, corporate, outdoor parties, university events, and more. ● Growth through acquisition was in the company’s five year plan. An investment in technology and improving processes within the past two years helped make it a reality. ● Alpine Events’ full and expanded line of inventory will be available at the new location, including a variety of new tent models like the Sailcloth and Clearspan Structure tents. ● In addition to tents, their expansive inventory includes seating, fabric, lighting, linens, and more. ● Alpine Events has a core value of being “Customer Centric”: ○ Alpine Events will give customers 24/7 access to a dispatcher center, plus a 24-hour response rate from sales associates. ● The new location will increase overall production capacity for the company. ● A1 Rental has a history of success in Ann Arbor and will give Alpine Events a solid platform to build off of. ● In the coming months, Alpine Events will be hosting an open house to showcase the new space.

Additionally here is the associated press release with this expansion:

Ann Arbor, MI - Alpine Events, the go-to event rental service in West Michigan, is excited to announce the opening of a new location in Ann Arbor, MI. On April 1st, Alpine Events acquired the event rental division of A1 Rental Inc and will share space with the company’s equipment rental business at 2285 W Liberty St. The expansion will allow Alpine Events to serve customers on the east side of the state and meet the increasing demand for tented events such as weddings, corporate, outdoor parties, university events, and more. 

“It has been in our five-year plan to grow through acquisition,” said Carey Bisonet, President of Alpine Events. “We have invested heavily in technology and process improvements in the last two years to make it a reality. We believe we have the people and systems in place to support an additional location in a new market and the A1 deal was the perfect opportunity.”

A1 brings a history of steady growth and success in Ann Arbor, giving Alpine Events a solid platform to build on. Alpine Events’ full and expanded line of inventory will be available at the new location, including a variety of tents including new models like the Sailcloth and Clearspan Structure tents. Other items include:

• Banquet chairs and seating

• Bars

• Arches & backdrops

• Soft seating & furniture

• Fabric draping

• Dance floors & staging

• Lighting

• Linens

• Tables

• Catering equipment

“We pursued this acquisition because we love the event industry and we want to be in Ann Arbor. We’re not bankers or passive investors, we intend to be in the business and support our customers and community at the local level,” said Bisonet.

As one of the company’s core values is “Customer Centric,” Alpine Events is excited to bring 24/7 access to a dispatcher center, and a 24-hour response rate from sales associates. The new location also increases overall production capacity for the company.

“We’ve built a strong team in West Michigan, so we’re excited to bring that same enthusiasm to the east side of the state,” said Bisonet. “A1 Rental has given us an outstanding platform in Ann Arbor, and with our expertise and inventory I’m confident we’ll serve our new customers like we do in West Michigan: with attention to detail, communication, and quality assurance.”

The Alpine Events location in Grand Rapids is located at 3457 Roger B Chaffee Memorial Blvd SE. This space is open for clients to access, experience, and curate everything they may need for their event, be that a wedding, graduation party, or any other type of celebration. 

Within the coming months, Alpine Events will host an open house to showcase the new location. To find out more about Alpine Events, visit www.alpineevents.com. You can also find them on social media at @alpineeventsmi on Instagram, Alpine Events on Facebook, Alpine Events on LinkedIn, and @Alpine_Events on Pinterest.

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About Alpine Events Alpine Events strives to provide quality equipment for a wide range of events so customers can celebrate life’s milestones. Alpine Events specializes in event rentals, vendor coordination, planning, execution, setup, and logistics. Their team has worked hard to provide the best rental equipment in West Michigan for over 30 years. Being passionate about customer events is a staple of the Alpine Events team, and they’re eager to work with you to help create a memorable event for you and your guests. To find out more about Alpine Events, visit www.alpineevents.com. You can also find them on social media at @alpineeventsmi on Instagram, Alp

To hear Carey and Jeffrey's previous conversation, press play on the PodCast shared below.

Carey Bisonet, (left) is the President and Owner of Alpine Events, which he acquired in 2016. After graduating from GVSU in 2007 with a bachelor’s degree in Business Management, Carey went to work for CSS, a fast-growing security guard company in Grand Rapids, MI. From 2007 to 2011, Carey helped CSS grow from a two-state operation to a nationwide company with offices in 14 states. Carey was serving as a Regional Vice President when US Security Associates acquired CSS in 2011.

In 2012, Carey became a partner in Tyton Holdings, a private firm started by the former owners of CSS. Carey identified and helped negotiate Tyton’s first acquisition in the Bakken Oil Fields in North Dakota. Additionally, he founded Dakota Dumpster, an oil field waste management company. Carey grew Dakota Dumpster to $2.5 million in revenue in three years and negotiated the sale of the business to a competitor in 2015.

Carey also served on the board of directors for Safe Haven Ministries from 2009-2012.