Michael Rogers, communications officer for the Small Business Association of Michigan, interviews Luc Hobson, co-founder of Edit Fruit Juice.

From their website: “Luc is the creative genius who discovered how to make 100% fruit juice even better for you. With over 25 years of industry experience, coupled with his passion for culinary arts and the science of food, he is best described as a Renaissance man in all things gastronomical. (His French accent also doesn’t hurt.) His raccoon-like curiosity and six years of constant tinkering have led him to invent the first-ever proprietary fruit juice de-sugaring method. Luc completed his B.S. in Biochemistry from Université du Québec à Montréal.”

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