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Media Business | Richard Czuba - How Media Deals with Polling and Political Divide

Media Business
March 30, 2023 3:00 PM

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Tony Conley is a newer content contributor and show-host for Michigan Business Network. To kick off his forty-fourth episode, Tony has a three-segment conversation about how can the media be better, and how does the public know which poll to believe? Polling and the political divide, polling Michiganders, and education.

He welcomes Richard Czuba the founder of the Glengariff Group who brings more than three decades of expertise in survey and focus group research, issue management, and strategic planning with all levels of government and public sector organizations.

Listen to Richard and Tony's conversation by clicking on the PodCast playlist below!

 

As the pollster for the Detroit News and WDIV-TV, Richard has a reputation for accurate and anticipated research and for providing political context to national, state, and local races.

In their discussion, they cover several topics including how can the media be better, and how does the public know which poll to believe? polling and the political divide, Polling Michiganders, and education.

Czuba provided the research that framed Michigan’s 2008 Stem Cell Ballot Proposal and the 2014 Personal Property Tax Reform Ballot Proposal. In 2012, Michigan’s Senate Republican and Senate Democratic caucuses turned to Czuba for accurate, non-partisan research on voter attitudes toward road and education funding.

Before founding the Glengariff Group, Czuba served as the Advisor to Michigan’s Governor for Research and Planning, overseeing brand campaigns for the state of Michigan and being extensively involved in political and policy campaigns.

Czuba earned his Bachelor of Arts degree from Michigan State University and master’s degree in Public Administration from Western Michigan University.

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Thank you to Benjamin Robinson and Motor City Skyline's music

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Media Business, hosted by Tony Conley. As a media veteran with more than 25 years of working experience working in television, radio, print, and social media platforms, Tony and his guests will explore the business of the media. Does the media care about journalistic integrity, proper reporting, making profits, telling all sides of every story? Is the media now an opinion based entity focused on its own agenda and do they favor sides? How does the media influence business and how does business influence the media? What are the solutions to the frenzy of Media Madness? Media Business will present all sides of these stories and let you decide.