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Media Business | Dave Lorenz - Travel Michigan, Pure Michigan

Media Business
July 27, 2022 3:00 PM

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Tony Conley is a newer content contributor and show host for Michigan Business Network. To kick off his twenty-fourth episode, Tony has a three-segment conversation about Travel Michigan, Pure Michigan, tourism, and recent honors bestowed on some gems of Michigan. 

He welcomes Dave Lorenz Vice President-Travel Michigan at Michigan Economic Development Corporation

Listen to Dave and Tony's conversation by clicking on the PodCast playlist below!

 

Dave covers many aspects of tourism in Michigan and how media covers that industry. Shared below are also some recent accolades earned by noteworthy locations in Michigan that many visit.

Michigan Makes Headlines This Week as Top State for Business and Travel
From a Top 20 ranking in CNBC’s Top States for Business to accolades for Detroit and Mackinac Island as global destinations, Michigan’s business climate and vibrant communities are driving economic opportunity statewide
Detroit-Skyline
Michigan is standing in the national spotlight this week, between the CNBC Top States for Business ranking today and national accolades rolling in for both Detroit and Mackinac Island on Tuesday. With all this national recognition, whether it’s a strong business climate or having some of the best places to experience across the globe, Michigan is the total package.
In CNBC’s 2022 America’s Top States for Business list, Michigan landed the No. 16 spot, remaining a Top 20 state, improving in key categories including Workforce, Cost of Doing Business, Economy, Education, Business Friendliness and Access to Capital.
Last week, CNBC traveled to Michigan to share how the state is continuing to innovate and compete to win the future of vital industries like mobility and electrification. Speaking with CNBC’s Scott Cohn, Governor Gretchen Whitmer and Michigan Economic Development Corporation (MEDC) CEO Quentin Messer, Jr. shared why Michigan is a premier state for businesses to start and grow.
The annual Top States for Business ranking evaluates 10 broad categories of competitiveness, in part based on issues states have identified as being most important in business attraction efforts. For 2022, CNBC’s study covered 88 metrics across the 10 categories. Workforce carried the most weight among categories in this year’s study, followed by Infrastructure and Cost of Doing Business.
Today’s ranking follows a year of intentional efforts to put the state in the strongest possible position to win projects that will create economic opportunity for the next 20 years and beyond, while also delivering relief for businesses impacted by COVID-19. This includes Governor Whitmer signing the bipartisan Strategic Outreach and Attraction Reserve (SOAR) package into law, creating competitive programs that invest in business retention and attraction to complement Michigan’s strengths as a state.
Throughout the past year, the state has celebrated a series of transformational investments that demonstrate continued industry growth across the mobility sector, as well as life sciences, food processing and other vital industries. Projects include:
  • Automotive manufacturer General Motors investing $7 billion, creating 4,000 and retaining 1,000 jobs, to convert Orion Township assembly plant to build full-size EV pickups and build Ultium’s third U.S. battery cell plant in Lansing
  • South Korean-based battery maker LG Energy Solution investing $1.7 billion and creating 1,200 jobs to quintuple plant capacity in Holland
  • Automaker Ford Motor Company investing $2 billion, creating more than 3,200 jobs in plants across Michigan to support EV manufacturing growth and secure internal combustion engine portfolio in the state
  • Global pharmaceutical industry leader Pfizer investing $120 million and adding 250 jobs to its Portage manufacturing facility to produce Paxlovid, the company’s antiviral COVID-19 pill
  • Semiconductor wafer manufacturer SK Siltron investing $302 million and creating up to 150 jobs to establish a new facility in Monitor Township to support electric vehicle growth
  • Pioneer in silicone and polymer technology Wacker Chemical Corporation investing $51 million and creating 70 new jobs to establish a North American Innovation Center and Regional Headquarters in Ann Arbor
  • Calumet Electronics investing $6.5 million and creating 80 manufacturing and engineering jobs to enhance a newly constructed manufacturing facility for next-generation advanced electronic components in Calumet Township
  • Global food and drink manufacturer Welch Foods investing $26.2 million and creating up to 57 jobs to expand operations in village of Lawton
  • Canadian EV charging network operator and smart charging solutions provider FLO investing $3 million and creating 133 jobs at its first U.S. manufacturing facility in Auburn Hills
  • HOLO, sustainable footwear manufacturer, investing $1.5 million and creating 61 high-wage jobs to relocate its headquarters from Portland, Oregon, to downtown Grand Rapids
  • Plastics recycler Island Plastics investing $8 million and creating 24 manufacturing jobs in Flint
“Team Michigan continues to demonstrate to the world our commitment to building a championship economy on behalf of the businesses, families and communities that call our state home,” said Quentin Messer, Jr., CEO of the MEDC. “This year’s CNBC Top States for Business Ranking shows our efforts are being noticed. We have made significant progress over the last few years, namely, rising to the challenge of rebuilding Michigan’s economy following the impacts of the pandemic and heightened global competition. We will keep working alongside Governor Whitmer and other elected officials, regional and industry partners to put Michigan in the top spot and to ensure all Michiganders on both peninsulas are realizing the full benefit of our thriving economy.”
 
Michigan’s CNBC ranking follows several other notable national rankings, highlighting the state’s achievements in small business growth, job creation and economic recovery.
  • In May, Site Selection magazine released its annual rankings of Global Best to Invest locations, with Michigan moving up a spot to #9 for the 2022 Prosperity Cup.
  • Detroit ranked #1 as the top emerging startup ecosystem by Startup Genome’s 2022 Global Startup Ecosystem Report, further underscoring Michigan’s role as a high-tech hub in the Midwest.
  • Michigan was recognized by Crunchbase as the fastest growing state for VC investment, with an increase in venture dollars from $300 million in 2016 to $3.1 billion in 2020.
  • In a February Bloomberg opinion piece, Michigan’s economy was ranked #1 among 37 other states with a population greater than two million since the COVID-19 pandemic began.
  • Michigan also ranked #2 in the country in Credible’s list of states where the economy has recovered the most from COVID-19, citing Governor Whitmer’s economic recovery plans for businesses and residents of the state.
 
Round-Island
 
In addition to these achievements, Michigan cities – and a uniquely Michigan vacation spot – are also receiving national recognition as top destinations for entertainment, culture, leisure and livability.  
With a wide range of recreational, cultural and educational resources – not to mention an affordable cost of living – Moneyrates.com also named Michigan the fourth-best state to live in nation-wide.
Much of the state’s economic recovery and momentum can be attributed to Michigan’s small business growth over the past two years. According to Opportunity Insight’s Track the Recovery, January 2022 saw small business revenue in Michigan increase by 24% compared to January 2020, while the nation experienced a 6.9% increase over the same period. Michigan also had the fastest small business job growth in 23 years according to the Michigan Bureau of Labor Market Information, adding 170,000 in the first three quarters of 2021.
This week’s national rankings and recognition build on Michigan’s drive to be a top state for business and travel. From the Motor City to the Jewel of the Great Lakes and all the thriving, hard-working communities in between, Michigan is on the map.

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Thank you to Benjamin Robinson and Motor City Skyline's music

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Media Business, hosted by Tony Conley. As a media veteran with more than 25 years of working experience working in television, radio, print, and social media platforms, Tony and his guests will explore the business of the media. Does the media care about journalistic integrity, proper reporting, making profits, telling all sides of every story? Is the media now an opinion based entity focused on its own agenda and do they favor sides? How does the media influence business and how does business influence the media? What are the solutions to the frenzy of Media Madness? Media Business will present all sides of these stories and let you decide.