Chris spends time talking with Dr. Bonnie Knutson, professor at The School of Hospitality Business, in the Broad College of Business, Michigan State University. Bonnie loves what she is doing, with one foot in the academic world with the young people, helping them find answers to the next big question, and one foot in the business world. You will find MSU alumni from The Hospitality Program at MSU, which is one of the best in the country, working all over the world.

Bonnie shares what it has been like to be the host of a Michigan Business Network (MBN) program, Marketing Moments. Marketing is going in many different directions. The fundamental difference is that the definition of marketing has changed, it is now part of the "whole customer touch point experience." It is more than just influencing your customer, it is identifying and servicing them.

Chris and Jeffrey share MBN marketing news, with its page views up over 100%, and website visits are enjoying growth of over 60%.