Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews financial advisor, Jeff Gembis CIMA®, Senior Vice President Wealth Management, Wealth Management Advisor, and Portfolio Advisor at The Gembis Group, in Farmington Hills (Merrill Lynch).

He has earned and maintained the Certified Investment Management Analyst® (CIMA®) designation, sponsored by the Investment Management Consultants Association at the Wharton School. A Michigan native, Jeff received his Bachelor of Arts Degree from James Madison College at Michigan State University. They discuss how managing both sides of your personal balance sheet affects your small business.