Michael Rogers talks with inbound marketing expert Kevin Dean, CEO of ManoByte, a member of the 2017 list of Michigan 50 Companies to Watch. From the ManoByte website: “Inbound marketing works by attracting visitors to your website, using content elements to convert them into leads so you can then close the business and delight those customers, so they become buyers time and time again. It's a process that's proven to work over legacy sales efforts you might be using like cold-calling and random print advertising. Inbound marketing is the best way to generate leads, earn new customers and build your revenue base.”