Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with business author Seena Sharp about her book Shake Up Your Thinking, Shape Up Your Business: 68 SharpInsights to Attract Customers and Boost Sales. No matter what field you’re in, the market is changing in ways that are unexpected, unforeseen, surprising, and unpredictable. “Shake Up your Thinking, Shape Up Your Business” presents the most popular SharpInsights that will help you find creative ways to attract new customers—before competitors catch on. You’ll discover business opportunities and ideas to fill new gaps in the marketplace by reading real-life examples from organizations of all sizes.

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