The non-profit hosts community events this summer aimed to retain and attract talent to the Lansing region 

Lansing, Mich. – For Lansing 5:01, keeping professionals in Lansing is key to the cultural and economic growth of the region. Building on their efforts over the last seven years to retain and attract talent, Lansing 5:01 announced their 2022 line-up of events to showcase the best of Lansing to Lansing’s future.

Lansing 5:01 events allow emerging professionals and community members to experience the sights and sounds that make Lansing a unique place to call home.

“Lansing is a vibrant and energetic city and the dynamic programming and large-scale events organized by Lansing 5:01 really showcase our community’s strengths to our residents and visitors,” stated Mayor Andy Schor. “The City of Lansing is proud to partner with them on activities that highlight our community as a top destination for young professionals to live and work.”

The non-profit partners with local employers and organizations to highlight downtown Lansing and the surrounding region through public events and dynamic programming, aimed at students, recent graduates, or young and returning professionals. Events for the 2022 season kick off on May 21 with Rosé All Day, and The BLOCK:AID and Dam Jam will follow on June 2 and July 14-16, respectively.

-        After a successful 2021 event, Rosé All Day is back to celebrate the bloom of spring with more than a dozen rosé wines at the historic Cooley Gardens. The event will feature live music, goods from local artisans and boutiques, eats from Lansing-based food trucks, and drag performances hosted by Asio Aviance & Caj Monet.

-        The BLOCK:AID will take over three blocks in the heart of Downtown Lansing. Presented in collaboration with Downtown Lansing Inc., the City of Lansing, and YouShine Events & Consulting, the event will feature larger-than-life installations and activities, live music, local artists, boutiques, small businesses, food trucks and more to transform Washington Square. The evening will round out with the ultimate 90’s cover band, Fool House. A second BLOCK:AID will be hosted on Thursday, September 22.

-        Community favorite Dam Jam returns for a three-day music festival in Old Town Lansing’s Brenke Fish Ladder. The festival will kick-off with a night of country music on July 14, welcoming Nashville’s hottest talents Shy Carter, Avery Anna, and Reyna Roberts. Detroit-based rapper and Tik-Tok sensation Jay Pitts will headline Dam Jam on Friday, July 15. Other Michigan-based performing artists to be featured on July 15 or July 16 include Lansing-based hip hop artist KWAJ, Grand Rapids-based indie band PHABIES, Ann Arbor-based singer, rapper and songwriter NADIM AZZAM, and East Lansing-based alternative group CROSS EYED STRANGERS.. All three nights will feature other Michigan-based bands performing in the historic and unique pop-up music venue. Dam Jam will also have an artisan village, and brews available for purchase from Lansing Brewing Company. 

“Our organization is committed to showcasing why Lansing is a dynamic post-graduation destination not only during the day, but starting at 5:01 p.m., too,” said Christopher Sell, executive director and founder of Lansing 5:01.

Tickets for Rosé All Day are available for purchase leading up to the event on May 21, and are $40.00 per person. The BLOCK:AID is a free community event on June 2 and September 22. Tickets for Dam Jam on Thursday, July 14 are $10.00 per ticket, and the event is free to attend on Friday, July 15 and Saturday, July 16. More information and tickets for the events can be purchased here: https://lansing501.com/events. 

Programming for Lansing 5:01 is made possible by our generous employer partners and sponsors, including: AF Group, Arts Council of Greater Lansing, Auto‐Owners Insurance, Boji Group, Capital Area Transportation Authority (CATA), City of Lansing, Dewpoint, Downtown Lansing, Inc, Emergent BioSolutions, Eyde Development, Gillespie Group, Graduate Hotels, Greater Lansing Convention & Visitors Bureau, Ingham County, Jackson National, Lansing Board of Water & Light, Lansing Brewing

Company, Lansing Economic Area Partnership (LEAP), Lansing Regional Chamber of Commerce (LRCC), McLaren Greater Lansing, Michigan Arts and Culture Council, Michigan Farm Bureau Family of Companies, Michigan State University, MSU Federal Credit Union, Potter Park Zoo, Rathbun Insurance, Resch Strategies, Sparrow Health, TechSmith, and Townsquare Media. 

Lansing 5:01 is a nonprofit organization that aims to retain and attract talent to the Lansing region. The organization, run by a board of professionals and volunteers who call the region home, is committed to illustrating why Lansing is a dynamic post-graduation destination city not only during the day, but starting at 5:01 p.m., too. More information can be found at www.lasning501.com

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