This week Jeff Hoffman, co-founder of Priceline.com, uBid.com, CTI and ColorJar to name a few, is the guest on The Trep Talk. Jeff knows what it’s like to be a successful entrepreneur and what it takes for a company to be investable.

Jeff Hoffman took a chance on an idea – the reverse auction, and helped co-found Priceline.com. But that’s not all Jeff has accomplished – he’s an award winning CEO, successful entrepreneur, producer of a Grammy–winning Jazz album and a Hollywood film producer. Jeff talks with us about the success of Priceline in a time when the Internet was a sketchy, untrustworthy unknown to buyers

Jeff reveals how he’s been able to be successful in each of these diverse industries and offers great insight. Jeff gives us a peek at what he covers in his book with David Finkel, Scale: Seven Proven Principles to Grow Your Business and Get Your Life Back [link] to that will make you want to run out and purchase the book!

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