Michael Rogers talks with Elizabeth Jean, owner of Michigan company, Elizabeth Jean's Easy As Pie Kits. Elizabeth says "When the idea first came to me, it was not about starting a business – it was about "how in the world am I going to make dinner – and apple pies for dessert?" My nephew was being deployed to Iraq and I was hosting his farewell dinner. At the last minute my husband suggested I bake apple pies for dessert.

I had dinner under control but the pies took me by surprise. I was desperate! I rushed out to the market for ingredients, and on the way home I found myself wishing the preparation was already done. That idea grew into a hobby – making "pie kits" for friends and family – that grew into a passion – as I experimented with proportions, spices and baking times to create the perfect pie – that grew into believing this product should be on every grocery store shelf in the country."