Michael Rogers talks with business coach and consultant Tom Borg about how to create the ultimate customer experience. Michael and Tom discuss six reasons why your customers will quit doing business with your small business, mistakes you and your team must avoid making with your clients, key obstacles that can prevent you and your team from keeping a positive service attitude, the eight great ways “Outstanding Customer Service” will grow your small business and make it more fun place to work, magic words and phrases that every client loves to hear and Tom’s Platinum rule for keeping your clients.