Michael Rogers, vice president communications for the Small Business Association of Michigan (SBAM), does a profile of Justin Caine, owner of Lansing-based Good Fruit Video and a member of the SBAM Leadership Council. Good Fruit Video specializes in telling stories of organizations, events and programs to engage, attract and retain clients, sponsors and participants.

Justin is also the owner of Beyond Our Barriers, a free service for employers to reach the relatively untapped talent pool of individuals with disabilities.