Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is a conversation with Forrest Morgeson, Director of Research for the American Customer Satisfaction Index (ACSI), about customer satisfaction around the world.

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University.

The American Customer Satisfaction Index (ACSI) is the only national cross-industry measure of customer satisfaction in the United States. ACSI measures the satisfaction of U.S. household consumers with the quality of products and services offered by both foreign and domestic firms with significant share in U.S. markets.

Today, we see a lot of international trade talk, political issues of a somewhat extreme nature in many countries that did not used to have such issues (e.g., European countries), and more of a win first attitude over cooperation. How does this affect customer satisfaction and how does customer satisfaction, reversely, perhaps affect politics?