Michael Rogers, vice president communications for the Small Business Association of Michigan (SBAM), profiles Gina Thorsen, president of Stormy Kromer. Thorsen is a member of SBAM’s Leadership Council.

She talks with Michael about her leadership style as head of the 111-year-old Ironwood-based hat and clothing firm, the rewards of Storm Kromer being a hipster-favorite in big cities across the country, and the challenges of attracting and training great employees.