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Great Tips on How to do Better Market Research

Business Next
April 14, 2016 11:30 AM

Ann Wenzel, Econosystems - Great Tips on How to do Better Market ResearchMichael Rogers, vice president communications for the Small Business Association of Michigan (SBAM), interviews Anne M. Ramstetter Wenzel, author of The Entrepreneur’s Guide to Market Research. She is the Principal Economist for Econosystems, an economics and market research firm located in Menlo Park, California.

Prior to founding Econosystems in 1999, Wenzel was economist for the Chemical Economics Handbook program in the Chemical Marketing Research Center at SRI International, Menlo Park, California. While at SRI International, she published quarterly economic outlook reports for clients and staff, and authored The Economic Environment of the Chemical Industry. Ms. Wenzel is past President of the Silicon Valley Roundtable and San Francisco chapters of the National Association for Business Economics, and is also past vice-chair for the NABE Financial Roundtable. She is a lecturer in the economics department at San Francisco State University.

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