Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with social media expert Kate Snyder, owner of Lansing-based Piper & Gold Public Relations, about Microsoft buying LinkedIn, how to use LinkedIn to connect to your customers, five basic ways to promote your business online, the importance of creating a blog to get online visibility for your small business, the value (and lack of value) of online reviews and ways to effectively use video to promote your small business.

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