Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Shana Redd, a fourth-year doctoral student in the Department of Marketing in the Broad College of Business at Michigan State University and a former brand manager at Whirlpool Corporation. 

Redd teaches brand management for the Broad College along with serving as co-host of the Spartan Bizcast. The Spartan Bizcast delivers thought leadership and an insider’s perspective from Broad College of Business faculty on today’s most relevant issues facing the world of business. The podcast is co-hosted by marketing doctoral student Shana Redd and Don Conlon, department chairperson and Gambrel Family Endowed Professor in Management. Additionally, Shana Redd discusses her previous role as brand manager at Whirlpool and now doing advanced research on brand management, innovation, and marketing topics. She provides core takeaways on what brand management issues are the most critical in today’s competitive global marketplace.