The Leaning Edge welcomes Frank Murdock Principal, FKM Consulting, LLC, Ann Arbor, MI to talk about what a customer ‘persona’ is and why they are helpful to ANY business. 

Frank is an industrial engineer with over thirty-five years of experience in a variety of businesses including aerospace, automotive, banking, construction, distribution and manufacturing.  Before starting FKM Consulting LLC, Frank spent 28 years at Ford Motor Company in a variety of engineering positions, working with teams throughout the U.S., in Europe and in the Asia-Pacific region from Senior Management to the plant floor on process improvement and organizational change.  Frank has also been an adjunct professor teaching quality systems and project management at Lawrence Technological University in Southfield, MI.  A Senior Member of ASQ, Frank is also a member of the American Statistical Association, Systems Dynamics Society and the Project Management Institute.

Frank is also the Associate with PeopleGro, Plymouth, MI. Senior Director – Engineering & Operations, Advanced Manufacturing Group, Royal Oak, MI. Immediate Past Chair of the Lean Enterprise Division

ASQ Certified Six Sigma Black Belt, Lean Bronze Certified B.S. Engineering Science, Purdue University; M.S. Applied Mathematics the University of Michigan; and M.S. Industrial Engineering, Wayne State University

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