Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an opinion segment on the show titled “Creating a sustainable strategy for sustainability efforts.” Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. Dr. Hult also published this piece as a an op-ed article in The Hill, with the same title, on September 24, 2018. The focus of the segment is on sustainability and how much cost/expenses that customers, companies, and countries are willing to take on to be more sustainable. This segment follows previous opinion segments and interviews on the globalEDGE Business Beat on the topic of sustainability. It tackles sustainability within the architectural framework of the United Nations’ Sustainable Development Goals, a topic that Dr. Hult as spoken about at the 2016 World Investment Forum in Nairobi, Kenya, and will be a keynote on at the 2018 World Investment Forum in Geneva, Switzerland on October 26, 2018.