Stu Heinecke is all about connections. He believes that there are people out there right now that can change the course of your business – if you can make that connection.

He sees the biggest obstacle for business today, and especially entrepreneurs and start-ups, is the need to make contact with the right people in the right way. And he should know how to accomplish this, he literally wrote the best selling book on it; How To Get A Meeting With Anyone.

This Wall Street Journal Cartoonist and nominee to the Marketing Hall of Fame shares some tips on the importance of impressing the executive assistants of CEOs with what he calls a ‘VIP statement’ about yourself – a compelling, interesting and exiting dozen words that will make people want to speak to you, and actually be excited about speaking to you. Sounds great? It is!

Stu is our guest this week on The Trep Talk. Join us and learn more from the creator of the term Content Marketing. He is also introducing a just launched program with the National Association of Sales Professionals that takes his book to the next level (NASP.com). This is a definite MUST LISTEN!

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www.michiganbusinessnetwork.com