Founded by father and son-in-law team, Douglas Cook and Troy Bancroft, in 1983, AgroLiquid remains a family business both in its ownership and direction to this day. Troy Bancroft’s three sons, Nick (Chief Executive Officer), Albert (Workplace Development Lead), and Gerrit (Operations Director) are now guiding AgroLiquid with innovative business practices and product lines that will lead the company into the future.

This edition of the Leadership Lowdown reveals Troy Bancroft's skilled leadership and genuine character as he shares the benefits and notable challenges with leading a family operation that has grown into a national powerhouse in the plant food industry. Tune in and take pride in this Michigan family business and the great man leading the team!