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CAR | Webinar: Killing the Unicorns to Boost Sales & Profits

Michigan Business Beat
May 26, 2020 6:00 PM

cars

Upcoming Webinar:
Killing the Unicorns to Boost Sales & Profits

Thursday, May 28, 2020  |  11:00 AM - NOON

 

Register Today

Last week’s J.D. Power briefing covered some startling statistics:

  • Retail buyers purchased 13.6 million vehicles in 2019
  • Taking interior and exterior color out of the equation, there were over 600,000 unique vehicle configurations sold last year.
  • The volume for 98 percent of those configurations was fewer than 50 units annually—and most were low-volume and low-profit “unicorns.”
  • Just two percent of all configurations generated 74 percent of 2019 sales.

If you’re a supplier ramping up production or a dealer looking to shorten your days to turn in this challenging environment, you will want to know more about how this explosion in light vehicle complexity may impact your sales and profitability. Join CAR’s Vice President Kristin Dziczek in a conversation with Doug Betts, President—Automotive Division at J.D. Power & Associates as they examine recent trends in manufacturing complexity and offer insights into the automakers’ path forward to simplify the number of available configurations in their product lineup.

Sponsorships are available for our upcoming webinars.

Contact Katie Ramsburgh at kramsburgh@cargroup.org for more information. 

Previous Webinar Recordings

VIEW ALL WEBINARS >
 
  • Center For Automotive Research

Michigan Business Beat, hosted by Chris Holman, discusses economic development, new or unusual entrepreneurial initiatives, and successful business practices from different regions and industries around Michigan with a wide range of entrepreneurs and business leaders.

8:00 AM every Monday through Friday
Replay: 8:00 AM, 2:00 PM, 8:00 PM, 2:00 AM The music for 'Michigan Business Beat' is graciously shared use of Phil Denny's "Traffic Jam" off his 2012 CD 'Crossover'

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