Building partnerships in business is good for the sponsors and the business itself. Alison Roscoe has been making corporate sponsorships thrive in uncommon ways. Where the power of professional sports brands tends to command big money and a front office that seldom finds a way to exceed customer expectations, Alison shares her thoughts on building meaningful and strong partnerships.

As a college soccer player for Eastern Michigan University, Alison followed her sports passion through a winding path that has led her to help build Austin, Texas' first major league sports franchise in its history! Come listen to her great story and tremendous insights in building things that last and doing it in a tough high-pressure environment. It's the Leadership Lowdown and this one is special! An old friend shares her story!

This podcast is the 6 part interview of Alison Roscoe by Vic Verchereau, the host of MBN's Leadership Lowdown.