Hosted by Tomas Hult, this segment of the globalEDGE Business Beat is an interview with Brian Pentland. He is the Director of the Center for Business and Social Analytics in the Eli Broad College of Business at Michigan State University (cbsa.msu.edu/).

Tomas Hult is Professor and Byington Endowed Chair in the Eli Broad College of Business at Michigan State University. CBSA’s goal is to accelerate research that uses digital resources to understand and predict social, economic, business and government processes from the ground up. They will do this by providing and coordinating resources to enhance multi-college collaboration, the sharing of ideas, and innovation across the University.