Detroit creative recognized for his excellence in multicultural marketing, community engagement
DETROIT, Mich., Sept. 21, 2023—Boulevard Advertising Founder, President, and Managing Partner Fran Westbrooks will receive the Multicultural Marketing Award yesterday at Ajamu Group’s 12th Annual Multicultural Media Luncheon Awards during the North American International Auto Show. Born and raised in Detroit, Westbrooks has deep community roots and is known for his strategic and creative thinking and his commitment to leading cultural narratives.
With more than 15 years of agency experience, Westrbrooks has worked in Detroit and New York, overseeing the success of global companies like Chrysler, Chevy, Ford, Lincoln, HAP, Wal-Mart, Corona, Miller, Verizon, Subway. and Bermuda Tourism. Westbrooks has led his team to receive numerous accolades, including the American Advertising Award for the DTE Foundation’s “Rona4Real” public awareness campaign and Marketing Automotive Awards for Best Multicultural Campaign for Jeep’s “Where I’m From” media campaign for the Grand Wagoneer.
Beyond his impressive agency career, Westbrooks founded Detroit Comeback Kids, an organization that fosters connections among Detroit citizens through innovative solutions across Metro Detroit. He has served on a number of boards and committees, including AD COLOR, Black United Fund (BUF), Xavier University, The DIA Gala, and his recent appointment to the Adcraft Detroit board.
“Fran embraces our company’s mantra ‘Culture is Rooted in Where it Originates.’ We believe culture continues to influence and shape our everyday lives and consumer behavior. At Boulevard, it's what forms the heartbeat of our work,” said Executive Vice President and Managing Partner Angela Spencer Ford. We remain dedicated to occupying spaces with authenticity and empathy. Fran's dedication to inclusivity and pushing our team for deeper insights and connections to consumers, has helped brands recognize Boulevard’s value beyond the multicultural, rendering him a deserving recipient of the Multicultural Marketing Award. Throughout his years of community involvement, he has consistently demonstrated his commitment to bridging cultural divides and promoting unity.”
As the “Creative Ambassadors of Culture,” Boulevard takes pride in its role in shaping and influencing cultural narratives. Boulevard aims to foster meaningful connections between people, brands, and culture. To support the future growth and development of Black businesses nationally and internationally, Boulevard completed the Stellantis and National Black Supplier Development Program.
Boulevard works with an array of clients on a global, national, and local scale. The firm works diligently to ensure its clients' brands resonate with the essence of contemporary culture to better understand, connect, and impact those in diverse communities. Boulevard’s clients have included Jeep, Henry Ford Health, Health Alliance Plan, DTE, Girl Scouts of Southeastern Michigan, Stellantis, Michigan Municipal League, Ford, Compassion International, Detroit Tigers, Huntington Bank, and TCF Bank.
“At Boulevard, we firmly believe that every culture begins on the block, and that's why "Boulevard" isn't just a name,” Westbrooks said. “It's our guiding philosophy. We understand that to truly connect with audiences, we must immerse ourselves in the environments where culture thrives. Our journey began in 2010, and since then, we have remained committed to leveraging cultural insights and intelligence to craft transformative creative strategies.”
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About Boulevard:
Established in 2010, BLVD Content, LLC (Boulevard), is a minority-certified Detroit-based creative marketing agency with global, national, and local brands. As Creative Ambassadors, the company influences cultural narratives to build valuable relationships between people, brands, and cultures. To learn more, visit our website at www.blvdcontent.com.
