Michael Rogers, vice president communications for the Small Business Association of Michigan, talks about the basics of small business crowdfunding with Sandra Cochrane, technology and business consultant for the Michigan Small Business Development Center. Sandra assists start-up and early-stage high-tech companies.

Services she provides to clients include business plan development, accessing capital, strategic planning, and general business consultation. Sandra works with pre-seed funds, angel groups, and venture capital firms to connect companies to capital. She has developed a deep knowledge of crowdfunding and frequently presents workshop sessions on the topic.