Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Linda Daichendt, executive director of the Mobile Technology Association of Michigan, about the Google Home Services market, the Pentagon investing in mobile tech, ad blocking apps in iOS, the rumors about an Apple Car, innovation in smart phone design and cell carriers battling for Wi-Fi airwaves
Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Linda Daichendt, executive director of the Mobile Technology Association of Michigan, about mobile apps developed by the State of Michigan, reasons to be jealous of Chinese mobile, the latest in wearable tech clothing, the debut of Apple/Siri in cars, creative artists using mobile technology and recent developments in automotive-related mobile technology.
The growing role of Instagram in the social market place and how they integrated with Facebook to increase their visual presence rounds out the social media edition of this month's This Week in Small Business Tech. Mike talks with Kate Snyder, of Piper and Gold Public Relations, about the value behind Instagram and how it is a good platform to share company business pictures, company culture, brand and events, because it is efficiently user friendly.
August 2015's social media episode continues with Michael Rogers and Kate Snyder, of Piper and Gold Public Relations. They discuss the importance of companies utilizing innovative marketing techniques and the importance of revamping/revising marketing tactics as whole.
Mike Rogers and Kate Snyder, of Piper and Gold Public Relations, talk about the use of different streaming platforms during each event, and how each streaming service will attract a different demographic group.
Mike and Kate Snyder, of Piper and Gold Public Relations, look at the marketing efforts and the social platforms that the millennium age are utilizing on a peer to peer bases. "Seventy-one percent (71 %) of millenniums are utilizing the emerging platform that is known as Snapchat, which is key to engaging the hipster demographic group."
Mike and Kate Snyder, of Piper and Gold Public Relations, discuss the importance of utilizing the social selling index tool that LinkedIn has opened publicly for individual and businesses. The index provides an opportunity for businesses and individual to monitor social relationships, create lead generation efforts for small businesses, provide relationship management tools, build B2B rapport, while creating brand awareness within your core professional audience such as LinkedIn.
Each month Michael shares the studio with Kate Snyder, Principal Strategist of Piper and Gold Public Relations, of Lansing. This month for the social media edition, they begin by discussing the importance of consumer reviews and the pros and cons of not addressing consumer issues. It can either make or break a company public image, but also can build a client loyalty program for products and services.
Michael Rogers, Vice President Communications for the Small Business Association of Michigan, talks with Linda Daichendt, Executive Director of the Mobile Technology Association of Michigan, about how to boost the odds that someone will download your app, virtual reality is making strides toward being useful for business, the ongoing problem of stolen consumer data, language translation apps, mobile technology gadgets and a new super high speed scientific data network being built on the West Coast.
Michael Rogers, Vice President Communications for the Small Business Association of Michigan, talks with Linda Daichendt, Executive Director of the Mobile Technology Association of Michigan, about security issues with connected cars, the importance of backing up your mobile files, “kill” switches for mobile devices, cybersecurity insurance, the surge in mobile YouTube and mobile technology opportunities in Africa.
