FARMINGTON HILLS, MI, September 2015 - With the contraction of traditional media continuing, it's more important than ever to consider a complete strategic communications plan that includes, but is not limited to, traditional PR. More often, clients are calling on us to help them select the best approaches to digital storytelling, including online video. Telling your own stories should be a part of any plan to communicate to your constituents.
Michigan is one of the most philanthropic states in the country. For that to continue, individuals need to understand that they don't have to be rich to Leave A Legacy. Denise Fleckenstein of the Planned Giving Roundtable of Southeast Michigan, talks about how the group is helping the public understand the opportunities to use planned giving philanthropy to help their communities.
Detroit is a high tech city, Michigan is a high tech state, and this needs to be better communicated. Ryan Hoyle, of GalaxE.Solutions talks about the Experience IT program, which is training workers for high tech jobs, and also raising awareness of the opportunities for technology jobs in Michigan.
Lisa Katz, Executive Director of the Workforce Intelligence Network, interviewed at the Mackinac Policy Conference, talks about a new initiative, called MIBrightFuture, unveiled at the Conference to bolster Michigan's workforce. It's a program that has the potential to benefit businesses across the state. Lisa talks about how it's communicated and how business communications can help Michigan's long-term workforce needs.
Neil Weissman, who has built a successful wealth management and financial advisory group, shares his secrets for networking, client service and business development - all part of successful business communication. Neil Weissman is the Managing Director - Investments, at The Weissman Eppler Investment Group of Wells Fargo Advisors in Ann Arbor, Michigan.
Widely regarded as a nationally known pioneer in the field of turnaround management, Jim McTevia shares his experience on how to build a reputation on trust. He is the author of the book "The Culture of Debt," which can be beneficial to anyone in business.
Walter Kraft, the Vice President of Marketing and Communications for Eastern Michigan University, talks about how the world of higher education presents examples that can help any business better position itself against its competitors. He also talks about how to keep the best students in Michigan.
Matt speaks with veteran communicator Tom Constand, owner of Constand Communications Group in Detroit, MI, talks about the mistakes too many companies make when looking at their communications and branding. He also talks about his important work with the Brain Injury Association of Michigan.
Martin Manna, chamber president Bingham Farms, talks about the value to companies of telling their stories via networking in ethnic chambers. He also talks about how his group is making an impact with a charitable foundation.
Jason Vines is known nationwide as a leading crisis communicator. He served as the lead spokesman for Chrysler and Ford during challenging, high-profile ongoing news stories. In his new book "What Would Jesus Drive?," Vines offers the inside story of what happened, how and what lessons can be learned.
