With experience in communications agencies, in-house at corporations and now, as Vice President of the Mackinac Center, John Mozena has seen businesses communications from a variety of perspectives. He talks about the difference between a “story” and “news” and how creativity can help any organization deliver a message.
The managing director of turnaround management firm Conway Mackenzie, Kevin Hand has been inside businesses that are in trouble. He talks about how communications can help keep trouble from starting and how matters can be made worse if communication is not a priority.
Highly-respected business financial consultant Pat O’Keefe runs a specialized professional services business with referrals as its lifeblood. He shares advice on cultivating relationships while differentiating your business’ expertise in a crowded marketplace.
The CEO of the Southeast Michigan Community Alliance (SEMCA) talks about communications lessons learned from a career in public service. He shares on how to communicate inside an organization for maximum success.
The Chief Community Officer of the Honigman Law Firm, Fritz Morsches, is one of the most experienced professional service marketers in Michigan. He talks about how the firm places importance of relationship building via community involvement with advice, which should benefit any business where “the person is the product."
Joyce Golden, the owner of JCG Associates, in Farmington Hills, believes that promotional marketing is about much more than “trinkets and trash.” She works with her clients to put tangible items into the hands of those who can help grow their business. She provides advice, based on years of experience, that should make every businessperson think about their message and their audience and creative ways to connect with them.
Dan Duggan was a successful reporter for one of the state’s most influential outlets, Crain’s Detroit Business. But he took his Crain’s career in a new direction, heading up a new unit to tell stories in different ways. Duggan talks about how an emerging field of publishing is benefitting businesses and why any business should start thinking about “content marketing."
Following a career in Public Relations, Peggy Burkhard is now the Executive Director of the National Bone Marrow Transplant Link, which is headquartered here in Michigan. From her Southfield office, Burkhard is growing the nonprofit organization. She provides advice on how her experience can be applicable to any professional trying to communicate in new ways.
Seth Gold has received national acclaim for his family business, American Jewelry and Loan, in Detroit, via the hit TV show "Hard Core Pawn." However, he says his most significant lessons in communication have been learned directly from talking to customers in the store. He provides advice for anyone in business about how to develop relationships with customers learned after thousands of hours on the floor of America's most famous pawn shop.
Rod Rock, Superintendent of Clarkston's Community Schools, has led a "Culture of Thinking" for students in that community. He talks about how the district has used communications, including social media, to better reach teachers, parents and members of the community, so they understand the evolution of education. His advice can be helpful to anyone trying to communicate change to multiple audiences.
