Brad Coulter of Matrix Human Services in Detroit, talking about his communications challenges and opportunities after moving from a career in finance into life as a CEO of a major nonprofit organization.
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This two-part segment includes interviews with Güd Marketing’s Partner and Chief Growth Officer, Debbie Horak and Partner and Chief Strategy Officer, Lisa Crumley. The first part is a lesson about how marketers do marketing for themselves. The second part is a conversation about messaging and why it’s crucial to start with one first step in particular.
Communicating Business welcomes Ron Fournier who is Publisher/Editor for Crain’s Detroit Business Detroit. Ron Fournier left Michigan after college to start a journalism career, which ended up taking him from the Arkansas Governor’s Mansion to The White House. Now, he’s back and leading Crain’s Detroit Business. He talks with Matt about why he’s happy to be back and how he’s communicating the story of Michigan business from a new vantage point.
Too many businesses forget about the opportunities they have to meet potential clients face to face. One way of doing that is by sponsoring events and telling your story directly to people, without any filter in between. Carl Gianotti of Sponsorship Solutions in Sterling Heights provides some advice on the options available to meet your customers before they become your customers.
Market research sounds expensive. But it doesn’t have to be. The CEO of Phoenix Innovate, a Troy company that helps its clients get to know its audiences better, says he’ll guarantee that if market research doesn’t help your company, he’ll pay for it. Kirk Vercnocke joins Matt to talk about how better communication can start with research.
We are pleased to let you know, once again, Tanner Friedman is supporting the North American International Auto Show (NAIAS) Charity Preview on Friday, Jan. 13, 2017, and Matt Friedman in his role as Chair of the Board of Trustees of the Children's Hospital of Michigan Foundation (CHMF).
Matt Friedman talks with Brian Freund co-owner of Charlevoix’s - That French Place. Building a business is about building a reputation. One relatively new Michigan business already has 5 stars on Yelp. It’s Charlevoix’s That French Place, co-owned by Brian Freund, who talks about how he has built a business and made customers happy in a communications case study in-the-making.
Matt Friedman welcomes Juliette Schultz to Communicating Business. After a career in business, Juliette Schultz transitioned to nonprofit leadership as Executive Director of the Women’s Resource Center for the Grand Traverse Area in Traverse City. She talks about the important work of the Center and how Traverse City could be considered a model of sound communication between the business and charity communities.
Matt Friedman of Communicating Business interviews author and consultant Maureen Monte. After a career in the corporate world as the member of business teams, Maureen Monte is now a consultant to the builders of teams. She talks about how “knowing your audience” for communication means getting to understand your strengths and the strengths of your colleagues. Her book “Destination: Unstoppable” details her work with a Michigan high school hockey team that she helped turn from also-rans to champions.
This guest doesn’t talk about his job. Instead, he talks about an organization that could be a model of collaboration and relationship-building, the passion-fueled Planned Giving Roundtable of Southeast Michigan’s “Leave A Legacy” campaign.
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