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Bottom Line IT

Listen to "Bottom Line IT" every week on The Michigan Business Network. We break down the technobabble by providing news, practical tips, and answers to your most pressing technology questions. We talk about how technology can be used to mitigate risks, reduce costs, increase efficiency, and produce profits for businesses.

12:00 PM every Tuesday

Replay: 6:00 PM, 12:00 AM, 6:00 AM

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Recent Posts

This robotic hose-dragon could jet its way into burning buildings

Bottom Line IT
July 27, 2018 9:00 AM

Technology and robotics just keeps getting better. A new firefighting robot is in the works. Dragon Firefighter, a robotic snake, can crawl into windows of burning buildings.

Erik and Amy discuss how it is designed to act like a water hose with powerful jets to get into areas of burning buildings that firefighters cannot get to.  

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Celebrity Influencer Marketing Is Dead, Report Says--Real Employees And Customers Are Better

Bottom Line IT
July 27, 2018 8:00 AM

We’ve all seen the businesses who have celebrity endorsements to promote their brand and products. For the most part, it works. People who love Justin Timberlake will most likely buy drinks by Bai because of he is featured in their commercials.

Businesses who use the celebrity endorsements are counting on a spike in product sales because of the product’s relationship with the celebrity. But reports are seeing a decline in celebrity influencer marketing and resorting to a more personal marketing tactic: their employees and their customers.

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Using Video Analytics to Create Efficiencies

Bottom Line IT
July 26, 2018 5:00 PM

Cherokee Nation Entertainment (CNE) realized they were spending an incredible amount of time reviewing security footage. So much so, that they wanted to find a way to make the process more efficient, so their security team could focus on other tasks.

CNE now uses an on-premise video analytics solution to identify events of interest more quickly. This is just one example of how businesses can utilize technology and video to improve efficiencies.

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Why Are So Many Execs Sleeping On Cybersecurity?

Bottom Line IT
July 26, 2018 4:00 PM

Kevin McCarty couldn’t have said it better: “Cybersecurity is like fire prevention: Sure, your house is probably not going to catch on fire this year, but you install smoke detectors and pay your insurance premiums anyway.”  

Cyberattacks are growing more complex and sophisticated by the minute, so why aren’t more business owners taking the steps to protect their businesses?

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Compelling ways the C-level can leverage the IoT

Bottom Line IT
July 26, 2018 3:00 PM

IoT was not originally designed to cater to executives, but business owners and C-levels alike are finding incredible ways to leverage IoT to improve and grow their businesses. Privacy issues aside, businesses can analyze the data collected by IoT devices to meet business objectives. They can see which features are not being used on the devices, so they make better products for their customers. They can even use the data to fix issues with the devices quicker.

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Bottom Line I.T. | JustASK Groundbreaking Part 3: LEAP's Bob Trezise and Excerpts

Bottom Line IT
July 26, 2018 7:00 AM

Bottom Line I.T. took to the road recently. MBN's Jeffrey Mosher fills in for ASK President Michael Maddox, who was participating in the groundbreaking and playing host for the event.

 

 

 

ASK breaks ground at their new headquarters in REO Town Lansing Wed. July 11, 2018. They are thrilled to be renovating the former Moores Park Elementary School with plans to move, early fall '18.

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Bottom Line I.T. | JustASK Groundbreaking Part 2: Lansing Mayor Andy Schor and Excerpts

Bottom Line IT
July 25, 2018 7:00 PM

Bottom Line I.T. took to the road recently. MBN's Jeffrey Mosher fills in for ASK President Michael Maddox, who was participating in the groundbreaking and playing host for the event.

 

 

 

ASK breaks ground at their new headquarters in REO Town Lansing Wed. July 11, 2018. They are thrilled to be renovating the former Moores Park Elementary School with plans to move, early fall '18.

Read More

Bottom Line I.T. | JustASK Groundbreaking Part 1: Michael Maddox

Bottom Line IT
July 25, 2018 6:00 PM

Bottom Line I.T. took to the road recently. MBN's Jeffrey Mosher fills in for ASK President Michael Maddox, who was participating in the groundbreaking and playing host for the event.

 

 

 

ASK breaks ground at their new headquarters in REO Town Lansing Wed. July 11, 2018. They are thrilled to be renovating the former Moores Park Elementary School with plans to move, early fall '18.

Read More

Major Canadian Banks Investigating Data Breach Claims

Bottom Line IT
July 20, 2018 5:00 PM

RADIO SHOW
Bottom Line I.T. with Mike Maddox and Erik Jacobsen
RECORDED at ASK
July 10, 2018

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Tweeting about banking troubles? You're a fraudster's dream

Bottom Line IT
July 20, 2018 3:00 PM

RADIO SHOW
Bottom Line I.T. with Mike Maddox and Erik Jacobsen
RECORDED at ASK
July 10, 2018

Read More