Association Impact

MSAE's Association Impact this week, features one of the most important events of the year, MSAE's Legislative and Public Policy Conference to be held February 3, 2015. You won't want to miss our preview on Michigan Business Network, or the gathering in downtown Lansing featruing ketnote speaker Governor Snyder. Bruce speaks with Kris Nicholoff, David Waymire, Michael Boulus, and Bonnie Bochniak.

You will want to listen and hear more about the pre-conference and Economic Impact sessions the morning of February 3, 2015. Bonnie Bochniak, vice president of government relations for the Michigan Business and Professional Organization, tells us how important the pre-conference will be for association colleagues and what the takeaways will be, including what we need to provide in terms of health care for our employees now and in the future.

Pure Reinvention of your organization is important exercise to see where you are at presently, and where you may have to take the organization in the future. Mike Bills of MB Strategies tells us why PureReinvention is important, what are the signs it is time for PureReinvention, how the Motor City has been reinvented, and what we can learn from Detroit.

Strong trade associations and professional organizations mean a strong Michigan. MSAE's Association Impact addresses how your organization compares with leading non profits and best practices from all corners of the non profit world.

Association Impact kicks off another year of weekly interviews speaking with someone well-known in the association world nationally, Tom Morrison, Chief Energy Officer, with TomMorrison.biz, out of Florida.  We cover his background and then get into the day's overriding discussion about association staff new years resolutions; which is maximizing staff engagement.  We cover how to attract the next generation to associations, and why this is key.  Next Tom tackles non-dues revenue and how an association goes about choosing these including understanding their focus. Then he focuses on how association boards should and can be innovative.  Tom's discussion then tackles methods for association staffs to be in communication with their board, and how often to do it. He also sites his recent blog http://www.tommorrison.blogspot.com/2015/01/6-steps-to-creating-tropical-paradise.html covering such things as transparency.  Finally, Tom shares his practices and advice for associations in connection to use of social media.