Michael Rogers, vice president communications for the Small Business Association of Michigan, talks with Jeff DeGraff about advice on why innovation is so difficult. Jeff has served as a Clinical Professor of Management and Organization for the University of Michigan’s Stephen M. Ross Business school.

Jeff has advised many of the world’s leading corporations, using the Competing Values Framework that he co-created, on how to grow, change and ultimately move forward to see positive results. Jeff’s clientele list reads as a ‘who’s who’ of the business world, boasting Eaton, American Airlines, Coca-Cola, Microsoft, General Electric, Prudential and Pfizer, all as happy customers. He is also well known as an author whose witty and insightful prose have landed him regular columns with The Huffington Post, Psychology Today and Management Innovation Exchange. His talent for breaking down the steps needed to innovate effectively also prompted him to write a slew of successful books on innovation including Creativity at Work, Leading Innovation, and Innovation You: Four Steps to Becoming New and Improved. Other publications that showcase Jeff’s innovation principles are Business Week, Fortune, USA Today, Training+Development and the Wall Street Journal. He also has video learning modules with Big Think.

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