A Brand's New World: The Future of Challenges in Brand Protection (July 20-22, 2020 - 11am, 1pm, & 3pm)
The Michigan State University International Business and GBClub are partnering with the Center for Anti-Counterfeiting and Product Protection (A-CAPP) as it hosts a special conference on brand protection issues post-pandemic, looking into the future.
This conference will be offered virtually to facilitate collaborative and meaningful discussions on strategies and issues in brand and product protection going forward in the next one to two years. Especially interesting for our audience will be a session for SMEs on protecting intellectual property while exporting, featuring Professor Jay P. Kennedy from the School of Criminal Justice. Attendees will have the opportunity to share, learn and network with one another. Join the A-CAPP Center and us with other academic, industry and law enforcement partners as they host a series of short discussion-based panels over a 3 day period. This is a free event but requires registration.
This partner event, organized and hosted by Michigan State University's Center for Anti-Counterfeiting and Product Protection (A-CAPP) and sponsored by MSU-IBC, is a special conference on brand protection issues post-pandemic, looking into the future. This conference will be offered virtually to facilitate collaborative and meaningful discussions on strategies and issues in brand and product protection going forward into the next one to two years. Attendees will have the opportunity to share, learn and network with one another. Join us for a series of short discussion-based panels over a 3 day period; each panel is stand-alone, allowing participants to choose the most relevant topics for themselves.
Small Business Panel: We especially encourage our small- and medium-sized businesses to participate in the July 22nd program at 3pm, "SMEs and Brand Protection in a Time of Crisis," moderated by MSU-IBC Assistant Director Jade Sims.
More details and registration at: https://www.medaweb.org/medcupdate
