Michael Rogers, vice president communications for the Small Business Association of Michigan, interviews sales training expert Joe Marr of Sandler Training in Ann Arbor. Joe talks about adapting your communications style to the appropriate sales situation. Joe Marr has over 20 years of experience organizing, training, coaching and managing sales professionals and sales managers worldwide. In executive sales and training positions in the corporate world, Joe was responsible for the technical and sales fundamentals training of over 1,000 sales people worldwide in support of a $110,000,000 business. A native of Ann Arbor who attended EMU Business School, Joe’s mission is to help business people to get as comfortable and effective in selling and sales management, as they are in the rest of their business.