Tomas Hult, Editor of the Journal of the Academy of Marketing Science (JAMS) speaks with Robert Palmatier, John C. Narver Endowed Professor in Business Administration and research director at the Center for Sales and Marketing Strategy at the University of Washington; they discuss his scholarly and professional background as well as JAMS fit in the marketplace. Robert Palmatier takes over the JAMS editorship on June 1, 2015.