Tomas Hult speaks with Diana Haytko, Howard Professor of Marketing at Florida Gulf Coast University and Program Chair for the annual conference of the Academy of Marketing Science in Denver, Colorado May 11-14 as well as AMS Newsletter editor. They discuss the AMS annual conference in Denver and the blend of academics from around the world with top notch businesspeople. They also discuss the July AMS World Marketing Congress to be held in Bari, Italy July 14-18, 2015. AMS is the owner of one of the world’s top scholarly marketing journals, Journal of the Academy of Marketing Science, and has members in most corners of the world.