More Michiganders plan to take a summer vacation than last year
AAA’s Memorial Day Travel Forecast will be released Monday, May 12.
DEARBORN, Mich., (May 6, 2025) — As temperatures rise, so does the desire to travel.
A new survey from AAA – The Auto Club Group reveals that 60% of Michiganders plan to take a trip this summer. That’s up from 52% last year, highlighting a continued upward trend in travel intentions.
This enthusiasm for travel aligns perfectly with National Travel and Tourism Week (May 4-10), a time to recognize the positive impact travel has on the economy, communities, and personal well-being.
“Despite economic uncertainties, Americans still prioritize vacations as an essential part of life,” said Debbie Haas, Vice President of Travel for AAA – The Auto Club Group. “Whether it’s a relaxing beach escape, an adventurous road trip or a cruise, people view summer travel as a vital way to invest in their well-being and create lasting memories.”
Summer Travel Outlook
According to the survey, 35% of Michigan residents plan to take more vacations this summer, while 42% plan to take about the same number as last year. However, 23% will take fewer trips, with 47% citing personal financial concerns and 39% worried about the economy as primary reasons.
Taking Advantage of Economic Uncertainty
With some travel providers, including cruise lines, offering discounts that weren’t previously available, travelers have a unique opportunity to make the most of their budgets.
“Now is the time to plan wisely,” Haas continued. “Many providers that don’t usually offer discounts are finding ways to make travel more affordable. Working with a travel agent provides even more value by securing and bundling deals, navigating restrictions, and ensuring the best experience possible.”
Summer Vacations Michiganders are Taking
- 37% – Beach Destination
- 33% – National/state park
- 33% – Lake Destination
- 30% – City/Major Metro Destination
- 20% – Theme Park
Peak Travel Months & Planning Trends
June and July are set to be the peak months for summer vacations among Michigan residents, with 44% opting to travel in June and 55% in July.
“June and July dominate summer travel because they offer predictable weather, school breaks, and peak vacation demand,” Haas said.
Planning ahead is key. Only 35% typically finalize their summer trips by the end of April. With 65% waiting until May or later to finalize plans, experts advise booking early.
“The best vacation value is secured by planning ahead,” said Haas. “Booking early ensures travelers get the ideal combination of price, availability, and choice. Waiting too long could mean missing out on preferred destinations, accommodations or deals.”
Domestic vs. International Travel & The Role of Travel Insurance
This summer, 68% of travelers will stay within the continental U.S., while 11% plan trips to Europe and 10% will visit the Canada.
Despite the risks associated with unexpected cancellations, medical emergencies, or airline disruptions, only 18% of travelers plan to purchase travel insurance. The top reasons Michiganders would opt for travel insurance include international travel (45%), expensive trips (42%), and trip cancellations (42%).
“Travel insurance protects you, your wallet, and your vacation plans. It’s the safety net that allows you to relax, enjoy your trip, and have trusted resources to navigate any hiccups,” said Haas. “We recommend working with a Travel Advisor, who can help you find the right policy to fit your needs.”
As summer approaches, travelers are encouraged to secure their bookings early, take advantage of market trends, and prioritize their travel protection to ensure a seamless getaway.
For more travel insights and expert advice, visit AAA.com/Travel.
About the AAA Consumer Pulse™ Survey
The AAA Consumer Pulse™ Survey was conducted online among residents living in Michigan from April 7-10, 2025. A total of 400 residents completed the survey. The survey results asked for all respondents have a maximum margin of error of ± 4.9% points. Responses are weighted by age and gender to ensure reliable and accurate representation of the adult population (18+) in Michigan.
About AAA – The Auto Club Group
The Auto Club Group (ACG) is the second largest AAA club in North America with more than 13 million members across 14 U.S. states and two U.S. territories. ACG and its affiliates provide members with roadside assistance, insurance products, banking and financial services, travel offerings and more. ACG belongs to the national AAA federation with more than 65 million members in the United States and Canada. AAA’s mission is to protect and advance freedom of mobility and improve traffic safety. For more information, get the AAA Mobile app, visit AAA.com, and follow us on social media.
