Here’s the press release to provide more context on the story:

VELOCITY AND THE CITY OF STERLING HEIGHTS PARTNER TO LAUNCH INNOVATIVE NEW WEBSITE SERVICE DESIGNED TO SUPPORT LOCAL BUSINESSES

SizeUp Sterling Heights provides market research and business intelligence at no cost to help small businesses succeed

STERLING HEIGHTS, Mich. – Velocity, a business incubator and accelerator that drives innovation, supports growth and helps Macomb County businesses thrive is teaming up with the City of Sterling Heights. Together, they are launching SizeUp

“In today’s digital and information economy, if you don’t have access to intelligence, your business is at a significant disadvantage,” said Paula Macpherson, Executive Director of Velocity. “With the launch of SizeUp Sterling Heights on the Velocity website, we are empowering businesses in Sterling Heights and Macomb County to make more data-driven decisions that will help them operate, grow and succeed.”

In the U.S., more than 99 percent of all companies are small businesses, and they generate the majority of all net new private-sector jobs (Source: U.S. Small Business Administration and U.S. Bureau of Labor Statistics). From 1993 to 2015, small businesses created 425 percent more net new jobs than large companies (Source: U.S. Bureau of Labor Statistics). Additionally, locally owned businesses have a greater positive economic impact on their communities, as more money spent with them is re-spent locally.

SizeUp uses big data, cloud computing and advanced algorithms to deliver customized analysis for local businesses. The data is sourced from hundreds of public and proprietary databases, covering firmographics, demographics, geography, labor, wages, costs, consumer spending, transportation, and more.

This new service is completely free for local businesses and available anytime through the Velocity website at https://www.mivelocity.com/sizeupsterlingheights.

About Velocity

Velocity is a catalyst for culture change designed to accelerate innovation, reinvention, and growth for Macomb County businesses in the manufacturing, technology, and defense industry. Located in the Sterling Innovation District, our incubator, accelerator, and coworking space offer world-class opportunities to help businesses thrive. Velocity is proudly located in the “Sterling Innovation District,” which spans six square miles and is home to 28 million square feet of industrial and high-tech space. Billions of dollars in new high-tech manufacturing investments have been made throughout the Sterling Innovation District over the past five years, including the reinvention of Velocity.

About The City of Sterling Heights

Founded in 1968, the City of Sterling Heights continues to be an inclusive, vibrant community that is safe, active and sustainable. The Sterling Heights 2040 Visioning Plan outlines a vision for exceptional quality of life through public safety, sustainability, mobility, enriched living and distinctive districts and neighborhoods filled with connected residents and innovative businesses. Sterling Heights’ excellence in livability includes a world-class library, 31 parks and green spaces, 30 miles of connected bike/hike trails, low taxes and crime rates and so much more. With roughly 134,000 residents, it is the second largest suburb in Metro Detroit, and the fourth largest city in Michigan. To learn more, visit sterlingheights.gov.

About SizeUp, Inc.

SizeUp is a Fintech (Financial Technology) Internet service company dedicated to providing powerful business intelligence. SizeUp helps its clients better serve their small business customers by providing high-quality market research and business insights. SizeUp enables small businesses to make better decisions through big data. As a result of SizeUp’s disruptive model of small business intelligence it has established itself as a leading Fintech company winning awards, being profiled in the media, and being invited to present at conferences around the world. SizeUp won the 1st Place award from the US

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