Jeffrey Mosher welcomes Greg & Maria Longe, Franchisers with Phoenix Franchise Brands, Livonia, MI.
Hear Greg & Maria Longe share how Phoenix Franchise Brands is growing from Michigan, adding new brands, and supporting 150+ franchisees, in the SoundCloud Podcast shared below:
Jeffrey looked to find out several things from Greg and Maria, in this conversation:
1. Greg and Maria, can you start by giving us an overview of Phoenix Franchise Brands and what inspired you to build a multi-brand franchising company based right here in Michigan?
2. You recently expanded your portfolio with the acquisition of Worried Bird Window Washing and Steel Coated Epoxy Floors. What made these two brands a strategic fit for your growth vision?
3. Phoenix Franchise Brands supports more than 150 franchise owners across the country. What do you think sets your approach apart from other franchisors in the home services and pet care industries?
4. As you bring franchise development operations in-house, how does your Michigan headquarters play a role in supporting franchisees nationwide—and in attracting entrepreneurial talent locally?
5. Michigan has always been home for your company. How has being based here influenced your values, growth strategy, or connection to the communities you serve?
6. Looking ahead, what excites you most about the future of Phoenix Franchise Brands—and how do you envision continuing to grow and invest from your Michigan base?
Greg and Maria Longe—co-founders of Phoenix Franchise Brands based in Livonia, a rapidly growing franchisor behind a thriving portfolio of brands including Fetch! Pet Care, Furry Land Mobile Grooming, and Spray Foam Genie. They support a network of more than 150 franchise owners across the country.
What sets Greg and Maria apart is their deliberately hands-on, values-driven approach to growth. At a time when many franchisors are driven by private equity and scale-at-all-costs strategies, they’ve built a business rooted in personal connection and franchisee empowerment.
They’re passionate about proving that franchising can be both expansive and human—and they’re eager to share insights on what it takes to build a multi-brand franchisor with heart.
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