Drinkmate Announces Strong Sales Growth in 2021 Despite Supply Chain Issues
Strengthens Category Position with Product Introductions, Strategic Partnerships, and International Expansion
Ann Arbor, MI – Drinkmate, a leader in the home carbonation category, today announced that the company achieved strong double-digit sales growth over 2020 despite global supply chain issues. Sales team expansion efforts, product introductions, strategic partnerships, and doubling CO2 cylinder refill capacity fueled the year-over-year growth.
Throughout 2021, Drinkmate expanded the brand’s national presence with the addition of new sales teams across the country in key territories. Internationally, Drinkmate expanded into Canada, the United Kingdom, and China.
In July, Drinkmate introduced their new Arctic Blue countertop model that features a soft, breezy bay blue with a twilight blue undertone, and joined the existing color line that includes black, red, and white models. Drinkmate’s countertop unit is one of the leading home carbonation systems and its proprietary technology allows consumers to carbonate any kind of beverage safely and quickly. Drinkmate also introduced a line of premium Italian Syrups providing carbonated beverage lovers the ability to expand their flavor options while enjoying healthy and delicious carbonated water and cocktails.
Strategic partnerships were a priority for Drinkmate in 2021, with the successful completion of promotions with Johnny Walker in the 2021 World Class Global Bartender Finals, and with The Coca-Cola Company North America Operating Unit for a joint promotion with smartwater®.
Due to increasing CO2 cylinder refill demand, Drinkmate is currently working to double the capacity for refills. This expansion is managed locally in Ann Arbor, MI to ensure the highest level of customer service and quality control.
“Despite challenges and delays in the global supply chain, which impacted brands across the world, Drinkmate had a year of record sales growth and expansion,” said Douglas Wang, Chief Executive Officer of Drinkmate. “Our goal has always been to provide consumers with the ability to carbonate the beverage of their choice easily and deliciously, and we are pleased to once again expand our reach nationally and internationally with new sales teams and with key strategic partnerships. For 2022, we are forecasting continued growth and presence, and are looking forward to new product introductions throughout the year.”
About Drinkmate
Drinkmate’s mission is to allow consumers to get creative in discovering new beverages, drink healthier and have fun, while reducing plastic bottle waste. Its proprietary technology allows the consumer to carbonate any kind of beverage safely and quickly. Based in Ann Arbor, Michigan, the company serves as the global headquarters for the Drinkmate brand with operations in Asia, Europe and the Americas. For more information, please visit www.Drinkmate.us
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