Candy Jones-Guerin, Owner of WebWorld Advantage, speaks with Chris about digital marketing, and being prepared for three of the biggest months for commerce. Forty percent of annual sales will happen within the next three months.

She provides insight on partnering with sponsors, such as American Express, who have ample resources, including free promotional and advertising resources, to assist small businesses during the holidays. They discuss sales and marketing strategies to grow your business during the peak shopping period, as well as various advertising platforms companies can use, such as social media.